In a wildly misdirected attempt at selling stuff to people who use bicycles, Timberland has created a shoe equipped with a “bike plate” for “applying pressure to the pedals.” That’s a funny way to put it. I’m surprised that Timberland, being a shoe company and all, weren’t aware that all shoes are already equipped with such a plate. It’s called a “sole.”

It gets better. Along with the handy pressure-resistant sole, this shoe features “flip-up reflectors for extra visibility in nighttime traffic.” I guess that’s for two kinds of people: 1) people who are stupid enough to bicycle at night without lights and 2) people whose clothing, bags, and bikes are not already covered in little reflective bits. Can nothing be free of Scotchlite’s ubiquitous twinkle? It’s getting to the point where there’s so much reflective crap on the roadway that having reflective stuff on your bike and clothing is more like a form of night camouflage.

This is silliness, folks. This is Timberland wondering how to cash in on the bike craze. Here’s a reality check from your friends at Vélocouture: ALL of Timberland’s shoes can be used for cycling. There’s something lacking in that particular marketing angle, though . . . what are they going to do? Add a line of copy to each item in their catalog? Something along the lines of “Also, looks great on a bike!” “And best of all, you can wear it while pedaling to work!”? Well, it’d be true, if clunky and repetitive.

Silly, unnecessary gee-gaws aside, this is a pretty nice-looking shoe. Heck, you could even wear it to work, or something. However you get there.

Thanks to Bike Snob NYC to pointing this out to me. I’ve left out any ranting about why Timberland chose to call this shoe the “Fixie,” because Mr Snob did such fine job discussing that point already.